Gamification in Online Casinos

Players might not realise it, but some of their favourite online casinos are integrating video game elements to enhance their wider experience. To introduce the concept, here is an informative guide to help you get to grips with gamification at casino sites.

Casinos with the Best Gamification

Rizk Casino

After claiming the 100% welcome bonus, you can earn spins on the Wheel of Rizk to earn rewards such as bonuses & free spins.

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Captain Rizk gives you up to £100 extra on your 1st deposit, to spend on a massive selection of slots from 6 different software providers! There are also tonnes of special promos, so keep your eyes peeled... Read Review
Spin Station

The £3,000 welcome package is immensely generous on its own, but you can also earn prize draw entries through their wagering.

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Spin Station is perfect for slots fans, with hundreds of the best online slots for you to try out! Enjoy their massive welcome package and ongoing promos. Read Review
The Grand Ivy Casino

New players get a £1,500 welcome package and the opportunity to enter leaderboard tourneys to enhance their slot game experiences.

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Enjoy grand gaming from 8 software providers with a massive welcome bonus and generous weekly offers! Read Review
mFortune Casino

Start for free with a £5 no deposit bonus and mFortune will then let you claim social media offers and enter competitions.

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mFortune is ideal for mobile casino fans: firstly, unlock a £5 bonus as soon as you join - no deposit necessary. Then, your 1st deposit is doubled. You can even pay by phone bill! Read Review

What is Gamification?

Fundamentally, gamification is the use of video game and sports concepts in other areas of life that are not commonly associated with those. In recent years, some select online casinos have decided to enhance players’ experiences through the integration of gamification techniques. VIP schemes and promotions have been around for years, but gamification can create excitement again. Here are some of the top forms:

Side games

As part of some welcome packages, casinos will grant players access to a spinning wheel or carnival-style side game that is determined at random. In doing so, players have the chance to earn extra bonuses or free spins, but there are more exciting approaches.


Nowadays, there are casinos that encourage players to create a character to represent them. This approach is designed to let players form a connection, which will deepen as they level up their character through earning experience points (XP). As they improve their character, players will earn more rewards like in a VIP scheme.

Missions and Quests

Missions or quests are often integrated in role-playing, with players able to progress through a magical land as they advance their character. Along the way, players can unlock rewards for their progress. Meanwhile, missions offer a similar approach, but players need to reach targets to earn rewards (for example: winnings or reaching bonus rounds).

Un-lockable Content

A more questionable form of gamification is to withhold access to games until players have fulfilled the entrance criteria. Unlocking rewards makes sense because players are not guaranteed access to freebies, whereas they can simply visit another casino to play the games that are withheld from them.

Why Do Casinos Use Gamification?

Fundamentally, casinos use gamification technology they want to form stronger connections with players and outdo competing sites. By nature, gamification is an innovative concept that can rapidly have impact if integrated well. Compared to historic tools like VIP schemes, gamification apps can readjust these principles and stimulate excitement among players.

If casinos can use this concept to create something new and interesting, then they have the potential to improve player retention. And this is a good thing because innovative casinos are more likely to invest in technology and try to continuously improve their sites for the better.

Gamification also has tremendous potential for appealing to younger players who appreciate new and exciting things. Casino sites are never guaranteed to have players, so they have to be worthy of their attention. Younger players enjoy many different gaming experiences, so it’s logical to introduce these into casino sites if possible.

Now that you’ve read this special feature, you can start to see elements of gamification in your favourite sites.

Rizk Casino